Transit Innovation: One Card Fits All
In Los Angeles, the
days of carrying transit passes, a wallet full of credit cards, or fiddling
around for exact change will soon be over.
L.A. County’s Metropolitan Transportation Authority (LACMTA), in
partnership with Visa, is testing a new, prepaid contactless payment card
called the Transit Access Pass (TAP) Prepaid Visa card. It will allow passengers to pay for their
regional and local transit needs, as well as groceries or books – wherever Visa
is accepted. LACMTA also expects
passengers to use the transit card to buy coffee, the morning paper, dry cleaning
services, and even rent bikes. While
smart card technology is not a new concept to the worldwide transit industry,
L.A. County transit officials are furthering the capabilities of the current TAP
card (originally introduced in 2006) to offer transit riders special
incentives, discounts, promotional offers, and loyalty rewards from area businesses. Preliminary forecasts expect more than 133,000
cards will be in circulation over the next three years, generating approximately
$7.7 million in revenue for LACMTA during that same period.
This 12-month pilot program is part of LACMTA’s $89 million comprehensive
regional strategy not only to upgrade, improve and coordinate fare collection,
but also incentivize businesses near transit and streamline the payment process
in other non-transit industries. Because
many of the Metro system’s stations share space with businesses, parking
structures, or bike facilities, this one-card-fits-all approach will simplify the
many components of daily life with one easy, quick touch. While agencies can lower operating costs and
improve efficiency, local businesses will benefit from the new wave of Metro
riders now enabled with a single card relationship.
In the Chicago region, the Regional Transit Authority (RTA) has been exploring
a universal fare card system to better coordinate fare collection between the
region’s three transit operators. As the
discussions for a new regional fare card unravel, the RTA has been looking at
Los Angeles’ TAP program as a potential model for Chicago. Metra’s recent upgrade from cash to plastic makes
the possibilities of an integrated, convenient, and seamless fare card system
more feasible.
Photo courtesy of Fred Dennstedt
For Additional Information:
NEWS
Local News
CTA
rail stations to get high-resolution digital security cameras – Chicago Tribune “Two types of
surveillance systems -- one to monitor CTA rail stations, the other to track
the whereabouts of buses -- will be used to fight crime and traffic congestion,
officials said Wednesday.”
Metra
rolls out new Web site that will take credit cards – Chicago Tribune “Thanks to a new Metra Web site that rolls out
Wednesday, 312,000 daily commuters will be able to buy 10-ride tickets and
monthly passes online with credit cards, as well as get e-mail alerts when
trains are running late.”
O'Hare
to get competition? – DCVelocity
“A site just 40 miles from O'Hare International might not sound like the best
place to build a cargo airport. But that's not stopping officials in Will
County, Ill.”
Tollway project
pushed through with less scrutiny, public input – Daily Herald “Tollway work has caused major backups along I-90 as
well as I-294. Motorists who have suffered through the traffic jams would lose
one of the added lanes to carpoolers, under a Green Lanes plan.”
Illinois
looks for pair of benefits on high-speed rail travel – Chicago Tribune “Officials in Illinois, which was once a leader in
the train-building industry, are working to ensure the state benefits on both
sides of the supply-and-demand equation: as a major player in train
manufacturing and as a customer buying new locomotives and passenger cars.”
Can
it stop in Joliet? –Herald News
“Creating so-called ‘livable communities,’ which are more compact like
traditional downtown areas and less sprawling than the suburbs of recent
decades, is a priority in determining who gets federal money for high-speed
rail projects.”
Panel
doubtful of Olympic plan for Metra – Chicago
Sun-Times “The International Olympic Committee report released Wednesday
warned that Chicago's proposed transport plan would more than double rush-hour
traffic on Metra.”
High-speed
rail plan calls for nine overpasses – State
Journal-Register “The Union Pacific Railroad is suggesting the city of
Springfield close five rail crossings and build nine overpasses and one
underpass along a 4.4-mile stretch that cuts through the heart of downtown.”
World News
Dubai
unveils $7.6-billion mass-transit rail system – Los Angeles Times “The United Arab Emirates city is emphasizing the
public transportation system's luxuriousness, such as VIP cars. But authorities
hope it will ease traffic congestion.”
Eleven
UK cities campaign for high-speed rail network – Guardian “Eleven big cities will announce a joint campaign for a
high-speed rail network serving the entire country tomorrow.”
Race Is On to
Grab Stake in Rail Effort – Wall
Street Journal “The Obama administration is poised to spend $8 billion in
stimulus funds on high-speed-rail projects, kicking off a scramble among states
and railroads, train makers, construction firms and other companies angling to
profit from the unprecedented stream of federal funding.”
Midwestern
States All Aboard High-Speed-Rail Push – NPR “Of the regions vying for grants from the $8 billion set aside
by the Obama administration for the development of high-speed rail, the plan
centered in the president's hometown seems to be one of the front-runners.”
States
Cut Back and Layoffs Hit Even Recipients of Stimulus Aid – New York Times “The layoffs at New Flyer
are a vivid illustration of the way that some of the economic impact of the
$787 billion federal stimulus law is being diluted by the actions state and
local governments are taking to weather the recession.”
A
Hitch For Rail Riders: Getting To Final Destination – NPR “Planners refer to the concept as ‘multimodal design,’ and they
say without it, the whole idea of high-speed transportation begins to break
down.”
Drive-By
Pricing – Forbes “The U.S. cities
exploring congestion pricing are discovering, as London has, that it can do
more than unclog vital arteries.”
Siemens
and Deutsche Bahn Plan US High-Speed Rail Offensive – Spiegel “German engineering giant Siemens and national railway
operator Deutsche Bahn are making plans to penetrate the US rail market.”
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