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MPC's Abby Crisostomo will present.
For any long-standing industry, let alone for public works departments tight on budget and staff, it can be difficult to justify the importance of social media. But few things are more off-putting to a consumer than a public utility that won't talk to them.
Social media is one way to quickly and cheaply communicate with customers, nurture the interest of young people who might someday enter public works careers, advertise the successes of your utility and generally increase awareness about the importance of water, water services and sustainability.
This session will cover strategies for effective engagement for public works departments through social media and examples from around the country.
T-CON is the Illinois Section of the American Water Works Association's Midwest Water & Wastewater Technology Conference. To register, visit http://www.isawwa.org/event/06-05-14.